The first step in our SEO audit checklist is to run an in-depth site scan to gather all website pages and resources like CSS, images, videos, JavaScript, and PDFs. This approach sets the stage for a thorough analysis of your entire site. As you know, Google regularly introduces core updates that can impact your rankings.
You receive up-to-date data from Google, relevant to the moment. If you see affected pages, follow the recommendations on the right to improve your website performance. If duplicates are detected, you need to go through those pages and rewrite titles and descriptions.
Performing SEO audits at regularly intervals, like monthly or quarterly, will provide the most benefits because you’ll spot issues faster. Some SEO audit software, like Screaming Frog, allow you to schedule website audits. Auditing your website on an ongoing basis is key, regardless of how long you have been doing SEO on your website. Since websites are ever-changing, it’s easy to miss best practice elements that can help to move your results forward.
Wie man ein SEO-Audit in 11 einfachen Schritten durchführt (mit Checkliste)
Internal links make it so much easier for a search engine crawler (and people!) to find pages on your site, giving you an SEO boost. If you’re writing a blog post about financial services, and you have a page on your website listing your services, you should definitely be linking to that page. You’re helping your SEO and driving traffic to another page on your site. Except for very small websites, SEO audits are impossible without special tools.
- They will also understand what changes will have the most impact on SEO and organic visibility.
- Investing a little extra time in improving your internal links is always worth it.
- If you notice your traffic suddenly dropping right when these major updates roll out, you’ll need to research what the update targeted and fix those aspects of your site.
- Type in your focus keyword for a page, and Yoast will provide recommendations to improve your chances of ranking for the search term.
- Here, you’ll see the website’s health score, Core Web Vitals overview, and issues.
- Second, Google started using their mobile-first indexing process a while ago.
Financial Services & Investing
When you conduct your SEO audit 2025, you must make sure your site is secure. People don’t want to enter sites where their information is at risk. Likewise, Google doesn’t rank sites unless they are secure for users. They want users to have a positive experience, so you need a site that loads quickly.
While your ranking may not drastically decrease, you may lose potential customers who find the other website instead of yours. You can then take the necessary actions, such as contacting the web admin or reporting the BHS Links site to gain back your traffic. FAQFox is a free SEO tool that can scrape the Internet for questions your target audience might be asking or searching. Input a keyword, and this tool shows you a score from zero to 100 that tells you how competitive the keyword is.
Another takeaway is that SEO audits have become more efficient and insightful with AI and automation. What used to take days of manual checking can now be streamlined – from crawling millions of pages quickly to using AI to analyze patterns in your data. Embracing these tools means you can conduct “free SEO audits” on the fly, anytime, with minimal effort – allowing you to focus more on strategy and less on grunt work. It’s no wonder that 37% of marketers use AI to automate time-consuming SEO tasks . By using these innovations, you essentially have an SEO assistant that keeps an eye on your site 24/7, which is especially valuable for large sites.
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