Crafty Labs http://www.crafty-labs.com Crafty Labs is a design & software development studio Tue, 19 Sep 2017 08:50:46 +0000 en-US hourly 1 https://wordpress.org/?v=4.9.3 Reimagining Oscar Wilde’s Vision http://www.crafty-labs.com/reimagining-oscar-wildes-vision/ http://www.crafty-labs.com/reimagining-oscar-wildes-vision/#comments Fri, 23 Mar 2012 14:34:25 +0000 http://crafty-labs.com/?p=166

I often feel, as many other artists that decided to take part in a corporate world, that after a while there's a craving coming from within, a voice calling you to create something awfully personal and noncommercial. I'm not saying that I don't implement art into my commercial work, I always do, that is what […]]]>

I often feel, as many other artists that decided to take part in a corporate world, that after a while there's a craving coming from within, a voice calling you to create something awfully personal and noncommercial. I'm not saying that I don't implement art into my commercial work, I always do, that is what gives life to each and every project I am hired to do. But still, it does not fully satisfy the craving inside. We try to ignore it or lie to ourselves that the day will come when we'll have the time just to bring that idea to life, but the day never comes. Well, luckily for me, it came.

I was always a big fan of fairytales and the ones that left the biggest impact on me were Oscar Wilde’s stories known under the title "The Happy Prince and Other Tales" (no, it's not "The Little Prince" by Antoine de Saint-ExupĂ©ry, which is also cool but a completely different story).

The idea to illustrate the tales was developing for years. I was looking for a fresh way to present the stories to the contemporary reader, more than 100 years after they were written. I chose the future as the temporal setting for the stories, not just because Wilde himself was a visionary and a man much ahead of his time, but also because each of the stories, timeless as they are, used symbols that were significant for that period, and I just replaced them with contemporary ones. Was it necessary? No, but it was fun to do!

Another fun thing to add was the infographical storytelling. It is an ancient and the initial way to leave a written message which fitted perfectly into my vision, especially for the part of Swallow's narration about his journey through the ancient worlds. The task was vast and time consuming. To give a better picture of what was ahead of me I am showing just one segment of just one tablet of the Swallow's tale. From a room environment photography with improvised costumes (yep, for this one I didn't have my usual corporate budget 🙂 ), through assembling it all together to compose each scene,… it was a long and exhausting process but nonetheless enjoyable.

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The Key to a Successful Website http://www.crafty-labs.com/the-key-to-a-successful-website/ http://www.crafty-labs.com/the-key-to-a-successful-website/#comments Sun, 11 Mar 2012 10:04:06 +0000 http:/?p=1

Think about how many people enter your physical office each day: 5, 50, 500? With a good search engine optimization (SEO) your website is visited by thousands of people every day and each one of them is a potential client. A good, modern website needs to look attractive, be very simple to use and, most […]]]>

Think about how many people enter your physical office each day: 5, 50, 500? With a good search engine optimization (SEO) your website is visited by thousands of people every day and each one of them is a potential client. A good, modern website needs to look attractive, be very simple to use and, most importantly, it needs to talk to clients on multiple levels.

Internet business market grows by the astronomical speed; it is in fact the fastest growing market in the history of mankind. The increasing line of growth is almost vertical.

Growing population of internet users naturally brings along a growth in web business and endless competition brings a fast evolution of web design due to the need of always being on top (which is constantly moving upwards). So, an average internet surfer is spoiled up to a point that, what was enough to catch his attention only a year ago, now seems outdated. It is now important to offer so much more than just looks, or good content, or even great usability. To succeed in web business you have to be constantly changing and evolving, to have a direct interaction with a client through blog, social network, forums… This direct, mutual communication, in addition to other necessary factors is the key element in succeeding in web business today.

Number of potential visitors of a well connected website counts in millions. So, next time when you decide it is time to decorate your office in order to improve the way people perceive you think about your internet office as well.

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Troubadour Theater Company http://www.crafty-labs.com/project/troubadour-theater-company/ http://www.crafty-labs.com/project/troubadour-theater-company/#comments Sun, 11 Mar 2012 09:40:55 +0000 http://www.crafty-labs.com/?post_type=project&p=456

They have been called "one of the 21st century’s funniest comic troupes". The Troubadour Theater Company is an award winning theater group from L.A. that we had the privilege to work with for several years. Their innovative shows, which have been highly praised by critics and media, have inspired us to create some memorable visual […]]]>

They have been called "one of the 21st century’s funniest comic troupes". The Troubadour Theater Company is an award winning theater group from L.A. that we had the privilege to work with for several years. Their innovative shows, which have been highly praised by critics and media, have inspired us to create some memorable visual campaigns.

Troubadour Theater Company – Little Drummer BowieTroubadour Theater Company – The Snow QueenTroubadour Theater Company – AbbamemnonTroubadour Theater Company – Rudolph the Red-Nosed ReinDOORSTroubadour Theater Company – Two Gentlemen of ChicagoTroubadour Theater Company – A Christmas Westside StoryTroubadour Theater Company – The First JoelTroubadour Theater Company – Oedipus the King, Mama!Troubadour Theater Company – The Comedy of Aerosmith

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Tu Tu Much Media http://www.crafty-labs.com/project/tu-tu-much-media/ http://www.crafty-labs.com/project/tu-tu-much-media/#respond Fri, 02 Mar 2012 17:33:25 +0000 http://www.crafty-labs.com/?post_type=project&p=455

Tu Tu Much Media is a London based multiplatform creative media group that has been our partner for a long time. The company specializes in creating innovative and creative multimedia content and is a publisher of several renowned culture and lifestyle books such as L’Altro Uomo and Monroe. The company’s rise is astronomical and we […]]]>

Tu Tu Much Media is a London based multiplatform creative media group that has been our partner for a long time. The company specializes in creating innovative and creative multimedia content and is a publisher of several renowned culture and lifestyle books such as L’Altro Uomo and Monroe. The company’s rise is astronomical and we are happy to be a part of that success.

Check out the website: www.tutumuchmedia.com

Tu Tu Much Media – HomepageTu Tu Much Media – What We DoTu Tu Much Media – Who We Are

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L’Altro Uomo http://www.crafty-labs.com/project/laltro-uomo/ http://www.crafty-labs.com/project/laltro-uomo/#comments Tue, 14 Feb 2012 09:44:36 +0000 http://crafty-labs.com/?post_type=project&p=46

Our sister company, Tu Tu Much Media, approached us with an idea to create a complete visual identity and a website for their Men's Style and Culture Book "L'Altro Uomo". We were given full creative liberty on this project. The guidelines we had to follow were "to make it stylish, intriguing and appealing for a […]]]>

Our sister company, Tu Tu Much Media, approached us with an idea to create a complete visual identity and a website for their Men's Style and Culture Book "L'Altro Uomo". We were given full creative liberty on this project. The guidelines we had to follow were "to make it stylish, intriguing and appealing for a contemporary viewer" and, of course, to stand out in the sea of publications that are already out there.

Check out the website: www.laltrouomo.co.uk           View the sample book: www.laltrouomo.co.uk/flip

L’Altro Uomo – Website 1L’Altro Uomo – Website 2L’Altro Uomo – Cover PageL’Altro Uomo – ContentsL’Altro Uomo – Architecture Intro PageL’Altro Uomo – Article Page

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CittĂ  del Mare http://www.crafty-labs.com/project/citta-del-mare/ http://www.crafty-labs.com/project/citta-del-mare/#respond Sat, 04 Feb 2012 12:58:24 +0000 http://crafty-labs.com/?post_type=project&p=45

"CittĂ  del Mare" is a remarkable architectural project on the coast of historical Tuscany, Italy. A complex of finest hotels and shopping malls built entirely on an artificial island in the Mediterranean Sea. The challenging task in creating the branding for this amazing project was to connect historical heritage of the location with a luxurious, […]]]>

"CittĂ  del Mare" is a remarkable architectural project on the coast of historical Tuscany, Italy. A complex of finest hotels and shopping malls built entirely on an artificial island in the Mediterranean Sea. The challenging task in creating the branding for this amazing project was to connect historical heritage of the location with a luxurious, modern glass wonder that is "CittĂ  del Mare".

CittĂ  del Mare – LogoCittĂ  del Mare – Letterhead, Envelope, Business CardCittĂ  del Mare – Website

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Mattei Digital Communication http://www.crafty-labs.com/project/mattei-digital-communication/ http://www.crafty-labs.com/project/mattei-digital-communication/#comments Sat, 21 Jan 2012 13:23:50 +0000 http://crafty-labs.com/?post_type=project&p=31

Here is a great example of just how fun and creative it can be working for a smaller client. MDC is Milan’s hi-tech event planning company that wanted a fresh modern website with clean futuristic look. It’s always exciting having the opportunity to create a brand image from the beginning, and if there’s a high […]]]>

Here is a great example of just how fun and creative it can be working for a smaller client. MDC is Milan’s hi-tech event planning company that wanted a fresh modern website with clean futuristic look. It’s always exciting having the opportunity to create a brand image from the beginning, and if there’s a high tech element attached, it makes it ever more thrilling.

Mattei Digital Communication – LogoMattei Digital Communication – Letterhead, Envelope, Business CardMattei Digital Communication – Website

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Nivea 100 Years http://www.crafty-labs.com/project/nivea-100-years/ http://www.crafty-labs.com/project/nivea-100-years/#respond Mon, 16 Jan 2012 11:22:26 +0000 http://crafty-labs.com/?post_type=project&p=30

Nivea is celebrating its 100th birthday this year and what better way to glorify that than with an amazing website full of gadgets, historic facts and fun applications such as 'time traveling device' that caries viewer back and forth through time making it possible to experience the atmosphere of each decade of Nivea's evolution, even […]]]>

Nivea is celebrating its 100th birthday this year and what better way to glorify that than with an amazing website full of gadgets, historic facts and fun applications such as 'time traveling device' that caries viewer back and forth through time making it possible to experience the atmosphere of each decade of Nivea's evolution, even some sneak peek into the future.

Nivea – PresentNivea – PastNivea – FutureNivea – VideoNivea – Cloth ApplicationNivea – Face in Hole

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Generazione 10 http://www.crafty-labs.com/project/generazione-10/ http://www.crafty-labs.com/project/generazione-10/#comments Tue, 10 Jan 2012 18:21:12 +0000 http://crafty-labs.com/?post_type=project&p=29

When a green political party meets an award winning poster designer it can only result with a breathtaking visual campaign. Powerful in both conceptual and artistic sense posters for this campaign are hard to pass by without stopping to take a better look. They communicate with the viewers on multiple levels pulling them deeply into […]]]>

When a green political party meets an award winning poster designer it can only result with a breathtaking visual campaign. Powerful in both conceptual and artistic sense posters for this campaign are hard to pass by without stopping to take a better look. They communicate with the viewers on multiple levels pulling them deeply into the issues of environmental pollution and social crises.

Generazione 10 – Sostenere la cintura verde!Generazione 10 – Liberalizzazione dell’eutanasiaGenerazione 10 – Le auto soffocano le cittĂ Generazione 10 – Solo l’1% del PIL può cambiare tutto!

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Infant http://www.crafty-labs.com/project/infant/ http://www.crafty-labs.com/project/infant/#respond Mon, 12 Dec 2011 09:37:50 +0000 http://crafty-labs.com/?post_type=project&p=26

Each year, best experimental and alternative theater groups gather in the city of Novi Sad to present their newest work at the INFANT (International Festival of Alternative and New Theater) summer festival. In 2005, we were lucky to be a part of that spectacle with what was later stated as "the best visual campaign in […]]]>

Each year, best experimental and alternative theater groups gather in the city of Novi Sad to present their newest work at the INFANT (International Festival of Alternative and New Theater) summer festival. In 2005, we were lucky to be a part of that spectacle with what was later stated as "the best visual campaign in the history of the festival".

Infant – Poster 1Infant – Poster 2

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City Markets http://www.crafty-labs.com/project/city-markets/ http://www.crafty-labs.com/project/city-markets/#respond Sun, 04 Dec 2011 08:06:47 +0000 http://crafty-labs.com/?post_type=project&p=25

Maybe one of the most amusing and original projects we had so far. The 'City Markets' company had a very particular mission for us. We were supposed to illustrate 12 different collage scenes for their upcoming wall calendar using only pictures of the products that can be found in their markets. Our aim was to […]]]>

Maybe one of the most amusing and original projects we had so far. The 'City Markets' company had a very particular mission for us. We were supposed to illustrate 12 different collage scenes for their upcoming wall calendar using only pictures of the products that can be found in their markets. Our aim was to portray an open market in all its character, diversity and color.

City Markets Calendar – JanuaryCity Markets Calendar – MayCity Markets Calendar – JulyCity Markets Calendar – AugustCity Markets Calendar – SeptemberCity Markets Calendar – October

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